CoinShares
International Limited, a leading digital asset investment company, has
announced the rebranding of its long-standing crypto ETP brand, XBT Provider,
to "CoinShares XBT Provider." This move aligns with the company’s
group strategy and sets the stage for expansion in the second half of 2024.

CoinShares Doubles Down on
Nordic Market with XBT Provider Rebrand

Since its
inception in 2015, CoinShares XBT Provider has been a pioneer in the crypto ETP
space, offering the world’s first Bitcoin and -based exchange-traded
products. With current assets under management (AUM) of $3.4 billion, the
company has established itself as a trusted choice for Nordic investors seeking
regulated crypto exposure.

As part of
its growth strategy, CoinShares is actively exploring new opportunities
tailored specifically for the Nordic market. Townsend Lansing, Head of Product at CoinShares, commented
on the potential for a new suite of “next-generation” products in the region.

“Our
CoinShares XBT Provider ETPs have delivered exposure to BTC and ETH for nearly
a decade,” he added.